There is a green and vibrant corner of our city’s square called I Love Juice Bar that deserves praise for its juicy approach to serving not just Knoxville, but the whole country. The story behind this energetic brand comes from our neighbor and my original hometown, Nashville.
(Photo Credit: ilovejuicebar.com)
John and Vui opened the first Juice Bar 5 years ago. He was unhealthy, tired of the corporate hum-drum, and exhausted. After the simple act of watching a documentary, his life took a new turn (props to the power of excellent film-making and to spending your time choosing to learn). After seeing the film Fat, Sick, and Nearly Dead, he began juicing everyday. “I started losing weight and very quickly felt better than ever – my energy levels went sky high,” John remembers. They are from Atlanta where Vui owned a vegetarian restaurant and they were both missing the passion-driving fulfillment of running their own business. Shortly after John had begun juicing, they saw a sandwich shop for sale in Nashville and WENT FOR IT! Vui said, “It was simply a now or never type of thing to us. Nothing changes if nothing changes.” Six weeks later, the first I Love Juice Bar opened its doors and this brand began its kale-green-juicing national takeover!
Now, I Love Juice Bar has over 50 locations in over 16 states. John and Vui still live in Nashville with their two daughters and two dogs and run all the workings of the growing company. Vui still creates every menu option!
I have so much respect for the two of them and for their message behind the brand – have fun, be amazing! Being amazing in your health can be fun! What a phenomenal lifestyle to promote – that you should eat to nourish your body and you can still have fun while doing that. Come on, health is often seen as a cycle of fad diets and the mentality of “should eat” vs. “want to eat.” However, step into a Juice Bar and there is a different story being told. You can pick from ANYTHING on the menu – vibrant colors (green, orange, purple, yellow) and a variety of options (juices, smoothies, bowls, power shots, salads, snacks). You can fully ENJOY any of the items. Plus, your body salutes your decision to nourish it with the jam-packed nutrients, amino acids, and vitamins.
Featured above, is a selection of their juices – Super Greens, We Got The Beet, Orange You Glad, and the most popular Sweet Greens (which has apple, kale, spinach, cucumber, parsley, and lemon). From fiber, amino acids, antioxidants, to vitamins like B12 and B9 (folic acid), these juices basically become your natural and delicious vitamin for the day. If you need more than juice, the other yummies for sale include spring rolls, sandwiches, overnight oats, quinoa power bowls, seasonal soups, and four new smoothie bowls (Aloha, Tumeric, Go Go Green, and Acai Bowl). I got to try the green bowl and it was phenomenal!
So, you need to visit one of John and Vui’s locations and experience all the healthy fun. You will especially LOVE the franchise here in Knoxville at Market Square. Ali, the national marketing coordinator, met me in our local store and told me all about what makes I Love Juice Bar special. She is amazing and in charge of making sure you catch on to the powerful message behind their brand. At this location specifically, you’ll find yoga every Friday, fun employees like Morgan and Elliot, board games, and really good vibes. You can step into this healthy spot and do something good for not just your body, but also your soul! The bright windows and space opens you up no matter what kind of day you are having and the nutrient-packed menu items will energize you for whatever is next!
Thanks for listening to my love-fest for this local store and national company that has its roots so close to us. THIS SPRING from March-May, if you mention my blog, then you get 30% off any juice at our downtown location. So, go get your discount, re-fuel for your day, and support this special business!